Hi, I’m Ryan Lucero.
I can distinctly remember my first workout routine at 12 years old and falling in love with working out in my Mom’s garage. I can honestly say that fitness has been a life long pursuit and passion.
It’s because of that humble start that I make it my mission to welcome everyone into my gym personally on their first day, as if they were coming into my own home. Over the years I’ve seen how daunting it can be for many to start working out, so I strive to make it as easy as possible to get started.
Flash forward to today: I can proudly say I’ve literally lead hundreds in my community to realizing the goal of having leaner, healthier bodies and transforming their lives.
I started out my fitness career as a personal trainer (National Academy of Sports Nutrition-CPT) and quickly filled out my career as General Manager, Fitness Director, and Personal Training Sales Associate until I woke up one day and said to myself, “Why am I doing this for other peoples businesses?”
In the Fall of 2010 I finally went independent and opened up Phoenix 360 Personal Training and Nutrition.
For a few years it was only me, grinding out every bootcamp and personal training session we had until I took the leap and brought in some of the best coaches you’ll find in the nation to help me deliver world class training, nutrition and overall service to better help our surrounding area.
Our mission at Phoenix 360 Fitness is simply to:
- Bring awareness to our favorite charities
- Support those who want to lead a happy, fit and well rounded life through improved movement, balance, nutrition, lifestyle coaching and community support.
My team and I have dedicated ourselves to the residents of Chandler, Mesa, Gilbert and Tempe, Arizona to get fit. I created S.W.E.A.T. Bootcamp with these important points:
STRENGTH | WELLNESS | ENERGY | ACCOUNTIBILTY | TEAMWORK
- Humility first
- Stay strong
- Take ownership
- Be decisive
- Be a light
- Inspire change
- Promote progress
- Cultivate an accepting culture
- Exceed expectations and deliver results
- Communicate 100%
Inside Phoenix 360
We aspire to deliver the absolute best service and exceptional products – a family atmosphere is what’s most important to us and as a result we’re blessed to have many generations and fitness levels in our gym that share the gift of fitness with each other.
We like to laugh we also love to work hard at the same time. Every member and coach has a say in how we grow and we aim to keep it that way.
Oh, and if you’re really lucky, you might even get to meet my dogs, Rocco and Ruby. 😉
Don’t hesitate to call and talk to me one on one- I can’t wait to meet you.
To your health and success,